D&AD brief
Brief
Produce a sanitary protection range that aims to boost confidence and eliminate the sense of embarrassment.
Solution
The concept was 'Be proud of your womanhood'. Iconic women with stature and confidence are used to represent the product, and their personalities to dictate the strength.
Audrey Hepburn represents the light range.
Doris Day represents the regular range.
Mae West represents the heavy range.
